Marketing is a creative industry that includes advertising, public relations, sales, and distribution. Marketing is used by virtually every type of company and institution, including non-profit organizations, government agencies, and religious associations. Marketing professionals must be able to work under pressure and are often required to meet strict deadlines. After 10 years in the marketing industry, a professional can expect to earn over $100,000 annually as a director of market research. This creative field is expected to continue to grow and change with the continued expansion and popularity of the Internet.