Artist 4000 art design subject sub_topic The print design field concerns itself with the layout and publication of written and printed physical media. Encompassing newspapers, posters, magazines, books, and more, print design combines elements of graphic design and visual communications with desktop publishing. Positions in this industry typically earn from $36,000 for entry level jobs to as high as $96,000 for managerial positions. To learn more about education in print design, <B>request free information packets</B> from the schools listed below. 0 1 1 4600 <p>Have you ever flipped through the pages of your favorite magazine and then been suddenly enthralled by a whole page, glamorous and enticing spread or ad? This is likely the work of a team of creative print designers. Print design is an area of the design field that many professionals desire to work in. Print designers create brochures, letterheads, magazine spreads, newspaper layouts and any other designs that appear in print. </p> <strong>Skills you will Learn </strong> <p>Print design requires an entirely different skill set than web design. The field of print design is also typically more competitive than that of web design; the overhead to create print copy is higher than web publications, so today there is overall less print media than there is web media. Although print design requires a different skill set than web design does, print designers still must be technology savvy. Print designers often use computer applications such as Quark Xpress, Adobe InDesign, Adobe Illustrator and Photoshop to create their designs. </p> <strong>Print Design as Art </strong> <p>The gurus of the print design field say that the typography aspect of print design is the heart and soul of the art form. Typography is simply the arrangement of text as it appears on a page. However, typography can serve different purposes, such as to create optimum readability, impact, or an artistic statement. Typography uses a combination of font, size, spacing, and color to achieve its purpose. Typography is so crucial to the field of print design that some graphic designers specialize in this one area - studying typography extensively to perfect their designs. </p> <strong>Print Design in Business </strong> <p>Another important aspect of some print designs is that of sales and marketing. Many print designers find the most opportunity in designing brochures, billboards, magazine and newspaper ads and other print marketing materials. Successfully working in this area of print design, not only requires an in-depth understanding of aesthetic elements, but also an understanding of marketing concepts. Designers must create a piece that heavily appeals to a company's target readership. </p> <strong>Careers in Print Design </strong> <p>There are many job titles that fall under the area of print design. Just a few of which include: </p> <ul> <li>Graphic Designers</li> <li>Photographers</li> <li>Illustrators</li> <li>Journalists</li> <li>Editors</li> </ul> <p>However, most people who hold any of the above titles working in print design are usually print specialists, since print requires such a different skill set than other types of design. To be a competitive job candidate in the field of print design, you must have at least a bachelor's degree in your related area of study. An internship or part time job that exposes you to print work is also highly desirable. </p> <strong>How much to Print Designers Make?</strong> <p>Earnings for work in print design vary greatly by job title. According to the American Institute of Graphic Arts, median annual total cash compensation for entry-level designers was $35,000 in 2007. However, an Editor in Chief of a magazine, with several years of experience can earn well over $80,000 annually. Still yet, a freelance photographer or illustrator may earn very little depending on how many clients they procure in a given year. </p> <strong>Is Print Design for You?</strong> <p>Be forewarned that it takes a competitive, creative and shrewd individual to succeed in print design. As more and more companies turn to the web to promote their products or services, print publications (and their job opportunities) are expected to dwindle. However, if you're driven, artistic and innovative, a career in print design can be very rewarding and exciting. </p> <strong>Article References</strong><br><br> Bureau of Labor Statistics<br> <a href="http://www.bls.gov/oco/ocos090.htm#earnings" target="_blank">http://www.bls.gov/oco/ocos090.htm#earnings </a><br> <a href="http://www.bls.gov/oco/ocos264.htm#earnings" target="_blank">http://www.bls.gov/oco/ocos264.htm#earnings </a><br><br> American Institute of Graphic Arts<br> <a href="http://www.aiga.org/" target="_blank">http://www.aiga.org </a><br><br> National Association of Schools of Art and Design<br> <a href="http://nasad.arts-accredit.org/" target="_blank">http://nasad.arts-accredit.org </a><br><br> print-design Print Design Print Design 4400, 4560, 4700 Accredited Print Design Schools & Printing Design Degrees 1 0